In this article I would like to explain an activity that I do with my students when we finish a project, it is a different activity and that separates a bit from the programming, design and cooperative work. It serves to explain very briefly the project that they have just finished, but in a slightly "special" way.

Let's not forget that at the moment it is so important to develop a good idea and a good project as to explain in a convincing way both things.

For this we will perform an exercise known as «Elavetar Pitch»

What is an Elevator Pitch?

Suppose you have a large project where you are working and you are in an elevator with a person who might be interested in your project (an investor, a possible supplier, the manager of a large company ...). In the time that the trip lasts (around 1 minute) you must introduce yourself and tell him what you do and what the idea of ​​your project is, leaving you wanting to interview you at another time.

This little speech has to sound spontaneous, but it is very useful to have it well prepared beforehand and it is known by the English expression "elevator pitch" You never know who you can meet in an elevator or when you will be presented with the opportunity for someone to dedicate a minute of your time.

A very clear example that I use in my class is this video: Elevator pitch. You have 20 seconds - eduCaixa

How do we propose the task?

You must prepare your elevator pitch and deliver a document with this little speech from between 100 and 300 words. No more. Further, you will have to record communicating this message and deliver a video file (mp4 with the recording). It's about having the speech internalized and you can transmit it naturally, in an appropriate context. That the small number of words does not deceive you: this supposes a synthesis effort very large and remember that the goal is that the person in front want to know more.


Expose orally, in real or simulated contexts, information of different nature, applying the knowledge of oratory, rhetoric, body language and other expressive resources to defend their ideas efficiently and logically.

Analyze the communicative competence of different oral and written texts, detecting strengths and weaknesses, formulating proposals for improvement and correction.

Identify different oratory and rhetorical resources in discourses or written texts from others, and analyze the communicative effectiveness in their management, proposing in their case some suggestions for improvement.

Identify and use appropriately in the productions (from the use of orality to the writing of works, communications and documents of another nature) different resources and strategies capable of supporting oral and written communication.

Activity Rubric

Adaptation of the proposal to the proposed case: (1 point)

Quality of the contribution: (3 points). The contribution meets point by point with the defining criteria of an elevator pitch. The necessary information is provided intelligently, directly and professionally. After listening to the message, the receiver wants to continue the conversation and know more about this person.

Originality: (2 points) The elevator pitch does not merely follow the description given in the statement, but consists of an original and proper interpretation by the student.

Organization: (1 point) The contribution is well structured. The ideas are ordered and related. The argument is easy to follow.

Presentation: (3 points) The interpretation is professional: relaxed, firm and consistent. The student makes appropriate use of the resources of non-verbal communication.

Here I leave all the necessary points so that you can carry out this activity that will surely be very useful in your class methodology. Remember how important it is to DO as EXHIBIT!